The What, Why, & How of Salesforce Change Management

If you are introducing new features or processes to a Salesforce instance, then you might make or break the system. In the contemporary business environment, a CRM like Salesforce has become the backbone of every sales team. They optimize their day-to-day tasks and win more deals thereby making more profits. But then, there is always space for improvement and change in a CRM and business process, isn’t it?